Electric Wildflower Was Born at Coachella (Kind Of)

There's a feeling that only happens at a summer festival. The sun goes down, the music gets louder, and suddenly everything feels electric. That golden hour stretches into night and you forget what day it is — in the best way possible.

That feeling is exactly where Electric Wildflower came from.

I wasn't sitting at my desk when this collection started. I was somewhere between the music and the heat and that specific late-summer high that only happens when you have nowhere to be and nothing to do but feel it all. Coachella energy. Festival energy. That carefree buzz that lives somewhere between pink desert sunsets and the smell of warm air and wildflowers.

The prints in this collection play both sides — because Coachella itself does too. Half the collection leans into blurred florals, painted loose and dreamy, like wildflowers caught in the desert heat. The other half goes completely the opposite direction: pixel-perfect vector art, crisp and electric. That push and pull between soft and sharp, between free-spirited and high-production, is exactly what Coachella actually is — a hippie fantasy with a ferris wheel and a VIP line. Electric Wildflower captures both.

The palette is all of it — sun-drenched sand, palm desert neutrals grounding big hits of pink, orange, yellow, and that particular shade of sunwashed coral that only exists at golden hour.

It's a summer collection that actually feels like summer. And I can't wait to show you the rest.