Ellie Day

Art director and designer. Twenty years building fashion brands from concept through campaign.

From Inspiration To Print

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From Inspiration To Print ⚡️

Welcome to the Blog

This is my little corner of the internet where I get to just… talk.

You'll find musings on print trends, peeks behind the collections, things that are inspiring me, things that are annoying me, and yes — the occasional bad selfie. Consider this my overcaffinated side. The part that doesn't make it onto the portfolio page.

I've been obsessed with pattern, color, and the stories that live inside both for as long as I can remember. This blog is where that obsession gets to breathe a little. Some posts will be about the work. Some will be about what's influencing the work. Some will just be me rambling about a fabric I saw at a market or a sunset that made me want to paint everything orange.

If you're an art director, a fellow designer, or just someone who loves beautiful things — pull up a chair and scroll on down. It's casual here.

— Ellie

The Watercolor Table
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The Watercolor Table

Inside the watercolor group of Picnic Club — a blurred floral hero print and the two prints built to support it.

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Welcome to the Picnic Club
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Welcome to the Picnic Club

A first look at Picnic Club — nine hand-painted prints in three groups, unified by a single shared color.

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When the Story Changes Its Voice
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When the Story Changes Its Voice

Every print in this collection has been high vibe on purpose. This one wasn't. Here's the real history behind the quieter, more controlled print that changed the register.

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One Print. Three Markets. Lace Lives Everywhere
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One Print. Three Markets. Lace Lives Everywhere

Lace is moving — through runways, interiors, and the space in between. Papyrus Lace from the Nile Reverie collection lives in all three markets at once. One print. Three colorways. Endless possibility.

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The Animal Print that Isn’t
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The Animal Print that Isn’t

Animal print is having a quiet moment — less literal, more elemental. More grown than designed. It's a direction I find endlessly interesting, and honestly, one my work has been living in for a while.

This month I'm watching it closely.

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The Color Story of Nile Reverie
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The Color Story of Nile Reverie

"This palette didn't come from a trend report. It came from temple interiors, oxidized copper, and lotus ponds at dawn….and then edited to a bolder vibe. The color story behind Nile Reverie — in three chapters." 🌸

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The Making of Nile Reverie
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The Making of Nile Reverie

"Every collection starts the same way — research spread across my desk and a blank piece of paper. This one reached back about 3,000 years. A look inside the craft process behind Nile Reverie — from motif sketching to watercolor, Procreate, and vector texture building."

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The Long Way Back To Print
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The Long Way Back To Print

A personal reflection on fashion, print, and the long road back to the work that always felt essential.

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Return to the Studio
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Return to the Studio

A reflection on returning to the studio—reconnecting with hand painting, refining technical skills, and grounding surface pattern design in craft, history, and process.

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Wilderkind and the Nefertiti Garden
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Wilderkind and the Nefertiti Garden

Inspired by the Wilderkind aesthetic emerging across art and design, Nile Reverie explores a feminine narrative rooted in nature, mythology, and strength. Botanical motifs feel expressive rather than ornamental—evoking a cultivated yet untamed garden shaped by history, symbolism, and bold modern color.

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