Versatility
Client: High-street womenswear
Project Direction: Geometric floral meets woven silk textiles.
Target Audience: Female, 40-65
Key Points: Transitional/Resort
Color Palette: Navy, Tonal
Brief to Mockup
This print began with a vintage textile from the V&A’s London archives. I painted the motifs by hand, then built the layers in Photoshop and worked a lace texture in through Illustrator. From there, the artwork was rendered as embroidery using AI, and the final mockup was composed in Photoshop with AI imagery.
