A golf and tennis brand for women who wanted comfort, pockets, and no men's-wear rules.

Direct to consumer. Built and run end-to-end.

Brand · Product · Ecommerce · Content

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I designed the line and owned it through production.

Direct to consumer. I built the store, staged the product, and wrote every page…without AI.

One launch, one visual language, everywhere a customer saw it.

Email drove the revenue. I ran the campaigns and designed every asset in them.

The brand had a real audience — and they talked about it.

I went live weekly on YouTube and Facebook, and built the audience that bought the line.

At the end of 2024, Ellie Day Activewear was in 10 golf shops nationwide and delivered 3 drops annually, totaling $30k in revenue.